Are blog giveaways really worth the effort and out of pocket expenses? They have been Cha Ching Queen.
In this article, I’ll explain how blog giveaways help with engagement, ad revenue, and sponsored content.
Why I Host Blog Giveaways on My Site
As a blogger of almost 13 years, I’ve learned a lot from analyzing my data, taking courses, listening to podcasts, and trial and error.
I have learned that if done correctly, giveaways are a great way to promote your blog, get backlinks, increase social media followers, build a community, please sponsors, and make money.
Promote Your Site
Hosting a giveaway gives you a way to promote your blog without paying for advertising. Entrants will share the giveaway with their friends.
There are many websites to promote your giveaway for free. And as a bonus, you are creating backlinks (good for SEO) from these sites.
Each Wednesday, this blog giveaway link up is updated.
I have gotten a lot of traffic from giveaway listing sites and link ups.
Increase Social Media Followers
When you use a platform such as Giveaway Tools, you can choose to give extra entries to entrants to complete certain tasks. This could be commenting on a post, sharing content, or following an account.
I have seen the most amount of new social media followers when I do group giveaways with other bloggers.
Build a Community
Yes, people may originally be coming over to your site or social media account to enter the giveaway, but I still have a lot of engaged followers and subscribers that found me this way.
Giveaways are a great way to start a conversation and build a community.
When I host a giveaway, I give extra entries to those that engage with my posts. Doing this, helps more people see and interact with my sponsored posts, making the brands happy.
If you do it correctly, you can make money by hosting giveaways, even if the prizes are out of pocket.
If you have a good ad network, like AdThrive, and a high RPM, you could make more money on the ad revenue than the cost of the giveaway item.
Here’s an example. For Father’s Day I hosted a giveaway for a $50 Visa Gift Card and made $103.31 in ad revenue for that post.
$25 Academy Gift Card Giveaway
Right now, I have a giveaway on Cha Ching Queen for a $25 Academy Sports and Outdoors egift card. You can enter the giveaway form that post or with the Giveaway Tools below.
Rachel K. Belkin, M.Ed is an Austin, Texas blogger, entrepreneur, speaker, freelance writer, and educator. After selling her lifestyle blog for six figures in 2021, she teaches business, blogging, and influencer marketing strategies that helped her build her business on part-time hours. Bylines include MSN, Associated Press, HuffPost, Medium, NewsBreak, and Hometalk. She has been featured on KXAN, Studio 512, Fox 7 Austin, CBS Austin, and other news and media outlets.