SEO Quick Tips to Optimize Your Site
There are full courses on how to optimize your site for search engine traffic. I also provide training to help businesses, brand new or established, to help with SEO in order to get more traffic and pageviews.
If you are interested in a site audit or more detailed tips, please contact me to learn more.
Quick Tips for Search Engine Optimization
Use these tips as a quick guide as you are writing new posts or updating old articles.
SEO depends on two main parts:
- What you have/do on your site
- What sites have/do that link to you
Optimize Your Site
Here are a few things to consider when optimizing your site.
Your Site Keywords / Phrases
- URLs
- Page title
- Title tag – fewer than 70 characters
- Concise description
- Add keywords closer to the beginning. Most important first then trail off to secondary keywords or phrases
- Appears in 3 key places
- top of the browser
- search result pages
- external websites – sites linking to you
- Title tag – fewer than 70 characters
- Headings and subheadings
- Check for <h1>, <h2>, etc tags
- File names, images , descriptions on images, alt tags
- Meta description – brief description, very specific (around 160 characters)
- Call to action, tell them what to expect
- Use keyword once or twice
- Content – the words on your actual page
What’s on Other Sites
Consider these things when it comes to what the sites have or do that are linking to you.
- Number of other sites linking to you
- Quality of the other site – more popular page/good page, the better
- Look at Search engines/Directories
- Yelp, Google Local Business Center, Relevant Search Engines?
Rachel K. Belkin, M.Ed is an Austin, Texas blogger, entrepreneur, speaker, freelance writer, and educator. After selling her lifestyle blog for six figures in 2021, she teaches business, blogging, and influencer marketing strategies that helped her build her business on part-time hours. Bylines include MSN, Associated Press, HuffPost, Medium, NewsBreak, and Hometalk. She has been featured on KXAN, Studio 512, Fox 7 Austin, CBS Austin, and other news and media outlets.
