SEO Quick Tips to Optimize Your Site

There are full courses on how to optimize your site for search engine traffic.  I also provide training to help businesses, brand new or established, to help with SEO in order to get more traffic and pageviews.

If you are interested in a site audit or more detailed tips, please contact me to learn more.

Quick Tips for Search Engine Optimization

Use these tips as a quick guide as you are writing new posts or updating old articles.

SEO depends on two main parts:

• What you have/do on your site
• What sites have/do that link to you

 

Optimize Your Site

Here are a few things to consider when optimizing your site.

Your Site Keywords / Phrases

• URLs
• Page title
  • Title tag  – fewer than 70 characters
    • Concise description
    • Add keywords closer to the beginning. Most important first then trail off to secondary keywords or phrases
    • Appears in 3 key places
      • top of the browser
      • search result pages
      • external websites – sites linking to you
• Headings and subheadings
  • Check for <h1>, <h2>, etc tags
• File names, images , descriptions on images, alt tags
• Meta description – brief description, very specific (around 160 characters)
  • Call to action, tell them what to expect
  • Use keyword once or twice
• Content – the words on your actual page

What’s on Other Sites

Consider these things when it comes to what the sites have or do that are linking to you.

• Number of other sites linking to you
• Quality of the other site – more popular page/good page, the better
• Look at Search engines/Directories
  • Yelp, Google Local Business Center, Relevant Search Engines?