Portfolio
Rachel K. Belkin Portfolio
Digital Content Creator, Social Media Marketer, Strategist
Profile
I’m a creative, lifelong learner with strong marketing, social media, writing, and interpersonal skills who enjoys teaching and sharing my knowledge and love of digital content creation, social media marketing, and building a community.
- Over 14 years of experience in social media marketing, digital content creation, search engine optimization, and email list building.
- Demonstrated track record of problem-solving, developing, and implementing marketing and content strategies
- Sold a business started from scratch
Contact me for consulting rates or to set up a meeting.
Writing and Public Speaking Examples
Written, edited, applied SEO, and refreshed more than 1,000 blog posts, including managing and editing content submissions from other writers.
Syndicated freelance writer with articles published on HuffPost, MSN, Associated Press, Hometalk, and more.
Experienced public speaker comfortable in front of live audiences and cameras, including TV segments for Fox 7 Austin, KXAN, and CBS Austin.
Freelance Examples
HuffPost
Scanxiety: 8 Tips to Cope with Scan Anxiety
MSN.com
The Ultimate SXSW Guide: Get the Inside Scoop on Networking, Best Events, Free Food & Drinks, and Spotting Celebrities
Hometalk
How to Grow a Pineapple at Home
How to Stain Concrete Floors Indoors and Outdoors
MSN
Wealth of Geeks’ Ultimate Annual Holiday Gift Guide
Public Speaking and Media Appearances Examples
Conference Speaker at Survive and Thrive Symposium – Created and presented a session at a conference for cancer survivors.
Rachel Belkin on Studio 512 KXAN News Austin – Household Beauty and Cleaning Products You Can Make at Home
Rachel Belkin, Austin Cancer Survivor on Fox 7 Austin – Breast Cancer Awareness Month: New BRCA Gene Mutation Guidelines
Blog and Social media growth
I started a healthy lifestyle blog, brand, and community, in 2008 with $0.
Since then, through hands-on learning, taking courses, reading books, listening to podcasts, and attending conferences, I organically grew the website, email list, and social media accounts.
Sold: September 2021
2008
With $0, I started blogging on the free platform, Blogspot.
2016
Increased the website traffic to more than 100,000 page views per month, qualifying the site to be monetized with a premier ad network.
Instagram: 4,000 followers
Facebook: 9,400 followers
Pinterest: 20,000 followers
Twitter: 31,000 followers
Email: around 1,000 subscribers
2020
The site and social media channels continue to grow.
Monetized the site with affiliate revenue, ad revenue, and sponsored content influencer campaigns.
Instagram: 21,000 followers
Facebook: 10,000 followers
Pinterest: 33,000 followers
Email: about 5,000 subscribers
YouTube: Several popular videos getting over 50,000 views including one with over 250,000 views.
Consulting Experience Examples
Travel Company- Analytics and training
I worked with a multibillion-dollar company to analyze help desk web traffic and make recommendations to improve the customer journey.
I also collaborated with developers and gave assignments on what needed to be included to track specific events.
Then, I trained the team to use and analyze the Google Analytics reports I generated.
Real Estate Company- SEO
I helped a local real estate business to improve search engine optimization. I analyzed their data and created a strategy to improve their search traffic.
Food Truck- Social Media Management
I managed a local food truck’s social media accounts using Hootsuite.
Education – Instagram account Growth
I created a strategy to improve engagement and increase followers and taught the user how to implement the changes. She exceeded her goal in followers and engagement.
Clothing Boutique-
E-commerce + SEO
I helped the brand transition to a new point-of-sale system. I analyzed their website traffic, made and implemented changes, and trained the employees on the new system and search engine optimization.
Social Media Examples
Awards and Accomplishments
From 2011 (when I started using Google Analytics) to September 2021 (when I sold the site), the site had 7,800,000 pageviews.
Trademarked the name, Cha Ching Queen.
Ranked #12 on the Influence.co list of top Austin, Texas influencers
#11 of Top Texas mom blogs on Feedspot
15 of the Very Best Texas Bloggers
SEO: Listed and displayed in the top position on search engine results pages (SERP) for “top Austin bloggers” and “top Austin blogs”
Work with me on sponsored campaigns, freelance writing, press trips, and promotions.
I offer various packages and a-la-carte options for sponsored posts, product reviews, travel, media trips, photography, event coverage, public speaking, and social media, blogging, and SEO training. Here is my influencer media kit and my journalism media kit.