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Portfolio

Rachel K. Belkin Portfolio

Digital Content Creator, Social Media Marketer, Strategist

rachel-k-belkin-digital-content-creator-social-media-strategist-educator-in-austin-texas-2

Profile


I’m a creative, lifelong learner with strong marketing, social media, writing, and interpersonal skills who enjoys teaching and sharing my knowledge and love of digital content creation, social media marketing, and building a community.

  • Over 14 years of experience in social media marketing, digital content creation, search engine optimization, and email list building.
  • Demonstrated track record of problem-solving, developing, and implementing marketing and content strategies
  • Sold a business started from scratch

Contact me for consulting rates or to set up a meeting.

Writing and Public Speaking Examples

Written, edited, applied SEO, and refreshed more than 1,000 blog posts, including managing and editing content submissions from other writers.

Syndicated freelance writer with articles published on HuffPost, MSN, Associated Press, Hometalk, and more.

Experienced public speaker comfortable in front of live audiences and cameras, including TV segments for Fox 7 Austin, KXAN, and CBS Austin.

Blogging Examples

San Saba: A Fun, Small-town Girls’ Getaway

Free PowHERful Enrichment Conference at IBM Austin Gives Young Women Career Guidance and Tools for Success

Family Fun Things To Do at Winter Park Resort, Colorado

How To Clean a Scary, Messy Refrigerator


Freelance Examples

HuffPost
Scanxiety: 8 Tips to Cope with Scan Anxiety

MSN.com
The Ultimate SXSW Guide: Get the Inside Scoop on Networking, Best Events, Free Food & Drinks, and Spotting Celebrities

Hometalk
How to Grow a Pineapple at Home

How to Stain Concrete Floors Indoors and Outdoors

MSN
Wealth of Geeks’ Ultimate Annual Holiday Gift Guide

Public Speaking and Media Appearances Examples

Conference Speaker at Survive and Thrive Symposium – Created and presented a session at a conference for cancer survivors.

Rachel Belkin on Studio 512 KXAN News Austin – Household Beauty and Cleaning Products You Can Make at Home

Rachel Belkin, Austin Cancer Survivor on Fox 7 Austin – Breast Cancer Awareness Month: New BRCA Gene Mutation Guidelines





Blog and Social media growth

I started a healthy lifestyle blog, brand, and community, in 2008 with $0.

Since then, through hands-on learning, taking courses, reading books, listening to podcasts, and attending conferences, I organically grew the website, email list, and social media accounts.

Sold: September 2021

2008

With $0, I started blogging on the free platform, Blogspot.

2016

Increased the website traffic to more than 100,000 page views per month, qualifying the site to be monetized with a premier ad network.
Instagram: 4,000 followers
Facebook: 9,400 followers
Pinterest: 20,000 followers
Twitter: 31,000 followers
Email: around 1,000 subscribers

2020

The site and social media channels continue to grow.
Monetized the site with affiliate revenue, ad revenue, and sponsored content influencer campaigns.
Instagram: 21,000 followers
Facebook: 10,000 followers
Pinterest: 33,000 followers
Email: about 5,000 subscribers
YouTube: Several popular videos getting over 50,000 views including one with over 250,000 views.

Consulting Experience Examples

Travel Company- Analytics and training

I worked with a multibillion-dollar company to analyze help desk web traffic and make recommendations to improve the customer journey.

I also collaborated with developers and gave assignments on what needed to be included to track specific events.

Then, I trained the team to use and analyze the Google Analytics reports I generated.

Real Estate Company- SEO

I helped a local real estate business to improve search engine optimization. I analyzed their data and created a strategy to improve their search traffic.

Food Truck- Social Media Management

I managed a local food truck’s social media accounts using Hootsuite.

Education – Instagram account Growth

I created a strategy to improve engagement and increase followers and taught the user how to implement the changes. She exceeded her goal in followers and engagement.

Clothing Boutique-

E-commerce + SEO

I helped the brand transition to a new point-of-sale system. I analyzed their website traffic, made and implemented changes, and trained the employees on the new system and search engine optimization.

Social Media Examples

  • cha-ching-queen-instagram-account-4446416
  • cha-ching-queen-instagram-account-engagement-on-winter-park-tubing-post-9527618
  • cha-ching-queen-ut-instagram
  • cha-ching-queen-instagram-art-of-green
cha-ching-queen-travel-videos-on-youtube-3989750
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Awards and Accomplishments

From 2011 (when I started using Google Analytics) to September 2021 (when I sold the site), the site had 7,800,000 pageviews.

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Trademarked the name, Cha Ching Queen.

Ranked #12 on the Influence.co list of top Austin, Texas influencers 

#11 of Top Texas mom blogs on Feedspot

15 of the Very Best Texas Bloggers

SEO: Listed and displayed in the top position on search engine results pages (SERP)  for “top Austin bloggers” and “top Austin blogs”

top 30 Austin Lifestyle Blogs SERP
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Work with me on sponsored campaigns, freelance writing, press trips, and promotions.

I offer various packages and a-la-carte options for sponsored posts, product reviews, travel, media trips, photography, event coverage, public speaking, and social media, blogging, and SEO training. Here is my influencer media kit and my journalism media kit.

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Some posts may contain affiliate links. I am a participant in the Amazon Services LLC Associates Program. As an Amazon Associate, I earn from qualifying purchases.

This website is designed for educational purposes only. This website is not intended to be used for professional legal, financial, or medical advice. If you have concerns, please consult your legal, financial, or health team.

Please read the disclosure and privacy policy for more information.

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© 2023 Rachel K. Belkin under MBSquared, LLC

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