I’m in the process of creating an email marketing strategy for a client. As I put together this plan, I decided to write an article with the key steps to creating an effective email marketing strategy.
Key Steps to Creating an Email Marketing Strategy
Rachel K. Belkin, M.Ed, is a journalist and writer with over 15 years of expertise in travel, business and marketing education, health, and local Austin, Texas events.
With a Master's degree in education from Texas State University and a Business Foundations Certification from The University of Texas at Austin McCombs School of Business, Rachel's extensive background is highlighted by her published works and contributions to prestigious publications, including HuffPost, Hometalk, Matador Network, AP News, and MSN.com, as well as on her own platforms, Rachel K. Belkin, Elkin Bay, and Probe the Globe.
Beyond her accomplishments in writing, Rachel is a sought-after educator, teaching businesses effective marketing strategies and content creation techniques. Notably, she successfully built a blog from scratch in 2008, ultimately selling it for six figures in 2021.
Rachel's commitment to advocacy is exemplified by her role on the Breast Cancer Resource Center Advisory Council, particularly contributing to the success of the Young Survivor Project. Rachel is also an experienced public speaker with appearances on TV segments for Fox 7 Austin, KXAN, and CBS Austin and as a speaker at conferences and professional networking meetings for business owners and cancer survivors.