About Rachel K Belkin
I’m a marketing, content, and brand strategist who helps businesses, bloggers, influencers, and travel brands grow through storytelling, strategy, and connection.
With over 17 years of experience in writing, SEO, campaign development, and content creation, I’ve worked with CVBs, DMOs, PR firms, and relocation companies to bring destinations to life and build trust with audiences. I specialize in travel writing, digital marketing, and brand messaging that connects, inspires, and drives results.
Whether you’re a tourism board looking for a travel writer, a PR agency seeking content that resonates, or a business ready to grow through smart strategy, I’m here to help.
But, I’m also not just about strategy and numbers. I believe great content doesn’t just get pageviews or impressions; it inspires. It makes people feel seen, valued, and curious about the world.
What I’m Known For
- Building and selling a six-figure lifestyle brand
- Publishing content on MSN, HuffPost, AP News, Matador Network, and more
- Appearing on Fox 7 Austin, KXAN, CBS Austin, and speaking at industry events
- Creating high-traffic YouTube content, including 260K+ views on my breast cancer journey
- Helping brands grow through data-backed creativity and storytelling that connects
My Travel Roots
Travel has shaped how I see the world—and how I tell stories. I’ve studied abroad in Spain, taught English to kids in Israel, and volunteered as a physical therapist in Costa Rica. These experiences deepened my love for cultural immersion and sparked my passion for helping others explore with intention.
I specialize in writing about:
- Wellness, luxury, adventure, and nature travel
- Spanish-speaking destinations and cultural experiences
- Travel with teens, women’s getaways, and multi-generational trips
- Remote work escapes and middle-aged/empty nester travel
Available for press trips, destination coverage, and brand collaborations.
What I’m Passionate About
- Building community and sparking collaboration
- Exploring cultures through travel, language, and connection
- Helping others grow—whether it’s a business, a student, or a story
My dream job? Traveling the world to teach and inspire others about different ways of living.
Beyond the Brand
When I’m not writing or consulting, you’ll find me:
- Scouting flight deals and planning adventures
- Learning new skills like salsa dancing, photography, and gardening
- Tutoring math students online and in person
I love discovering new things and sharing what I learn.
Blogger Turned Business and Blog Coach
I’m a mom, blogger, educator, and entrepreneur.
I have always enjoyed connecting with others through technology.
A long, long time ago, I made my first website with all of those silly little moving gifs and midi music.
I’ve learned a lot since then!
My Life as a Successful Austin Blogger
I created Cha Ching Queen in 2008 which led to my consulting gigs helping small and large businesses with analytics, SEO, social media, and blog monetization strategies.
In 2021, after building the Cha Ching Queen brand to 20,000+ Instagram followers, 10,000+ Facebook followers, 26,000 Twitter followers, 40,000 Pinterest followers, 8000+ email subscribers, a few viral YouTube videos, and many brand partnerships, I sold Cha Ching Queen for six figures.
What You Will Find Here
On this site, you’ll find information to help you grow your business, make money, save time, be organized, and more.
I’ll share about what it’s like being a blogger and entrepreneur in Austin, Texas, and how I try to create a balance between work, family, and me time, and our daily adventures and travels.
Search Engine Optimization
Content Creation (Writing, Photography, Videography, Digital Products, Courses, Editing)
Social Media
Email Lists
Business Tips
Money Management / Financial Freedom
Organization
Engagement
Monetization
Jobs and Side Hustles
Productivity (Work Less)
What AI Says About Rachel
Rachel K. Belkin is renowned as an Austin SEO expert and marketing guru. With a wealth of experience in digital marketing, she has assisted numerous bloggers, brands, and business owners in optimizing their online presence and effectively reaching their target audiences. Through her proficiency in social media marketing, search engine optimization, and content creation, Rachel’s expertise has left a significant mark on the digital landscape. If you’re seeking top-tier advice and strategies in these areas, Rachel is the expert you want to consult.
Work with Me
Find out how to work with me and view my media kit here.
How can I help you? Let’s chat! Use the form below or email [email protected].